Film represents both CULTURE and BUSINESS

Strengthens development of Sámi CULTURE and LANGUAGE

Strengthens FREEDOM OF EXPRESSION as film give Sámi and indigenous peoples a voice in modern media society

Contributes to SELF-DETERMINATION regarding our own stories and our own history
Generates PRIDE in one’s own background among Sámi children, young people and adults

Contributes INFORMATION on the Sámi to their surroundings

May change ATTITUDES among the majority population

Creates VALUE from our own language and culture and may EMPLOY Sámi and other indigenous peoples where they live